Search Engine Optimisation
Search Engine Optimisation
We help businesses increase traffic to their website through organic search engine results.
What is SEO?
Search Engine Optimisation is a technical, analytical and creative process (which begins before a website is developed) aimed at improving the visibility of a website in search engines. The primary function is to drive more visitors to a website and therefore make more sales.
How does Google rank websites?
Websites that Google ranks on the 1st page of its search results for any given search term are the ones that Google considers to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm which takes into account over 200 factors.
Although Google does not let people know what those factors are, through a combination of research, testing and experience, a good SEO consultant knows what the most important factors are. For example, most SEO consultants would agree that the following are all considered to be important factors which affect ranking:
Keyword usage
Site structure
Site speed
Time spent on the site
Number of inbound links
Quality of inbound links
What does my local & small business SEO service include?
Keyword Research & Selection
What I will do:
Choose the best keyword for you to target based on relevance, commercial intent, search volume and competitiveness.
Why will I do it?
Because some keywords will provide you with a better return on investment than others.
Technical Audit & Optimisation
What I will do:
Analyse and optimise the technical set-up (page titles, descriptions, information architecture, internal linking, loading speed, etc.) of your website.
Why will I do it?
Because a website that’s technically optimised correctly needs less additional work done to achieve good rankings than one that’s poorly optimised.
Conversion Optimisation
What I will do:
Analyse and optimise your sales pages and call-to-actions to encourage more people to buy, call, email, etc.
Why will I do it?
Because converting more visitors to leads and sales is as important as attracting more visitors.
Set-up Tracking & Reporting
What I will do:
Install and customise Analytics software to measure key indicators of performance and track how people find your website and how they interact with it.
Why will I do it?
Because this data shows how successful your SEO campaign is.
Content Development
What I will do:
Improve the quality and focus of your site’s content to make it more appealing to search engines and people.
Why will I do it?
Because if search engines like your content they’ll rank it higher and if people like it they’ll link to it, share it and buy from you.
Link Building
What I will do:
Acquire backlinks, from relevant, trustworthy sources, to improve your site’s online authority and rankings.
Why will I do it?
Because the more links there are pointing towards your site the higher it will rank in search engines.